Friday 16th September 2016 will host a series of pannel focused on the topic “Communicating the Change”
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Panel organized by TRT Trasporti e Territorio within the project Cyclelogistics Ahead
Cyclelogistics was born in Northern Europe and is nowadays spreading also in Italy due to many small delivery companies and the introduction of bicycles and cargo bike by the main logistic companies. The results are often astonishing in terms of efficiency and costs reduction.
Car-free envirnoments in our cities are offering a good opportunity for the distribution of goods (the so called “last mile”) through cargo bikes and trikes, but also through ecologic vans which can be used to link central micro logistic hubs out of town. In many cases there are already good zero-emissions logistic services wich are perfectly efficient.
The rapid development of e-commerce and food delivery is the last kick we needed to boost this approach to mobility.
Cosimo Chiffi – Project manager Cyclelogistics Ahead, TRT Trasporti e Territorio
Giuseppe Galli – Partner TRT Trasporti e Territorio
Dario Montagnese – Head of Corporate Development del gruppo Pony Zero/Triclò
Laura Poggi – Media Relations & Brand Identity Manager Nexive
Empowering and strengthen communities is a key element when thinking and planning cities. It is the way to guarantee that the specific needs and wishes of the community are involved and taken into account. Moreover, it is the moment when social tissue is created, the bond within neighbors get stronger and the sense of belonging arose. In this panel, best examples of community engagement will be explored and will evaluate to what extent it is necessary in the process of conception, organisation and construction of strong liveable and healthy communities
E-bike: a great chance to promote territories
Stefano Chiarioni, Pastregno Municipality
Andrea Conti, Università di Bologna
How to engage local stakeholders through the use of bicycle
Monica Vercesi, Caronno Pertusella Municipality
CivicWise: a global network for participating urbanism and local civic innovation
Francesco Previti, CivicWise
Vivibici: mobile phone offer for urban ciclists
Marco Lucio Argiroffi, Direttore Coopvoce
Due to historical, structural and political reasons, the Italian cities live with a certain delay compared to other European examples. The development of cycling infrastructure, services and facilitation policies for sustainable mobility, show an abnormal development of the modal share and a very high price in terms of deaths and injuries on the roads. However, the problem is not by all means Italian: except a few exceptions, those traveling by bike are a minority compared to other modal splits, with serious consequences not only on health and urbanism, but also on social relations. Hence the bicycle has become the symbol and the aggregation element of spontaneous groups of citizens and towns that are fighting for their right to sustainable mobility, urging the institutions and the economic and social fabric in charge of a necessary change. Experiences involving hundreds of thousands of people around the world are often destined to profoundly change the public opinion as well as to influence the market and the culture.
Marco Mazzei – Massa Marmocchi Milano
Izmir Bike Party
Pinar Pinzuti – Bisikletizm
All together, cycling to school
Anna Becchi – Bike To School Roma
A new level activsm
Heinrich Strößenreuther*, Bicycle Referendum, Berlin
From school to cycling
Valerio Montieri – Progetto Bicittadini Milano
The children bypass
Giancarlo Simoni – Slowtown Casalmaggiore
Guerilla bike lanes
Sandro Calmanti – Salvaiciclisti Roma
Biketivism experiences form South America
Melissa Gòmez – Foro Mundial de la bici
Luca Simeone – Napoli Bike Festival
The story of a movement
Paolo Bellino – Bike manager Roma Capitale
Any market economy is based on the meeting of a supply curve and a demand curve of a given product or service that determines the quantity and prices. The increase in demand for a given product or service leads to an increase in volumes and prices, and consequently the respective revenue for manufacturers. Bicycles, cycling accessories and tools are produced according to the same logics. The challenge for Italian companies operating in these sectors should therefore be to increase the demand curve for bicycles and accessories for cycling. In order to reach this goal it is necessary to modify consumer’s mobility habits.
In 2003 the United Kingdom has experienced a huge increase in bicycle sales by over 1,4 million units (+63%). After 2003 the bicycle sales in the United Kingdom never dropped below the 3.3 million units. In 2015 in Italy just 1.6 million bicycles have been sold. What happened in the UK that might be replicated in Italy and in other countries?
Paolo Pinzuti, Cycling Development Officer, Bikenomist Srl
Kevin Mayne, Director of Development, European Cyclists’ Federation
Dario Pegoretti, Bicycle framebuilder
Eduardo Roldan, Managing Director Shimano Italy Bicycle Components Srl
Niccolò Panozzo, Smarter Cycling Project, Assistant European Cyclists’ Federatione
*waiting for confirmation