Organized by Veronafiere
14-16 September 2016

CosmoBike Mobility | Program Friday 16th September

Friday 16th September 2016 will host a series of pannel focused on the topic “Communicating the Change”


Sala Vivaldi

h 10.00 – 13.30 Continuing education course for Architects and Engineers

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Sala Margherita

h 10.30 – 12.00 Cyclelogistics

Panel organized by  TRT Trasporti e Territorio within the project Cyclelogistics Ahead


Cyclelogistics was born in Northern Europe and is nowadays spreading also in Italy due to many small delivery companies and the introduction of bicycles and cargo bike by the main logistic companies. The results are often astonishing in terms of efficiency and costs reduction.

Car-free envirnoments in our cities are offering a good opportunity for the distribution of goods (the so called “last mile”) through cargo bikes and trikes, but also through ecologic vans which can be used to link central micro logistic hubs out of town. In many cases there are already good zero-emissions logistic services wich are perfectly efficient.

The rapid development of e-commerce and food delivery is the last kick we needed to boost this approach to mobility.

Cosimo Chiffi – Project manager Cyclelogistics Ahead, TRT Trasporti e Territorio

Giuseppe Galli – Partner TRT Trasporti e Territorio

Dario Montagnese – Head of Corporate Development del gruppo Pony Zero/Triclò

Laura Poggi – Media Relations & Brand Identity Manager Nexive


h 13.30 – 14.30 Lunch Break

Sala Margherita

h 12.00 – 13.30 Community engagement

Empowering and strengthen communities is a key element when thinking and planning cities. It is the way to guarantee that the specific needs and wishes of the community are involved and taken into account. Moreover, it is the moment when social tissue is created, the bond within neighbors get stronger and the sense of belonging arose.  In this panel, best examples of community engagement will be explored and will evaluate to what extent it is necessary in the process of conception, organisation and construction of strong liveable and healthy  communities

Pecha Kucha

E-bike: a great chance to promote territories

Stefano Chiarioni, Pastregno Municipality 

Livable spaces

Andrea Conti, Università di Bologna

How to engage local stakeholders through the use of bicycle

Monica Vercesi, Caronno Pertusella Municipality

CivicWise: a global network for participating urbanism and local civic innovation

Francesco Previti, CivicWise

Vivibici: mobile phone offer for urban ciclists

Marco Lucio Argiroffi, Direttore Coopvoce

Sala Margherita

h 14.30 – 16.00 – Grassrooted movements for children mobility

Due to historical, structural and political reasons, the Italian cities live with a certain delay compared to other European examples. The development of cycling infrastructure, services and facilitation policies for sustainable mobility, show an abnormal development of the modal share and a very high price in terms of deaths and injuries on the roads. However, the problem is not by all means Italian: except a few exceptions, those traveling by bike are a minority compared to other modal splits, with serious consequences not only on health and urbanism, but also on social relations. Hence the bicycle has become the symbol and the aggregation element of spontaneous groups of citizens and towns that are fighting for their right to sustainable mobility, urging the institutions and the economic and social fabric in charge of a necessary change. Experiences involving hundreds of thousands of people around the world  are often destined to profoundly change the public opinion as well as to influence the market and the culture.

Pecha Kucha


Mobilising families

Marco Mazzei – Massa Marmocchi Milano

Izmir Bike Party 

Pinar Pinzuti – Bisikletizm 

All together, cycling to school

Anna Becchi – Bike To School Roma 

A new level activsm

Heinrich Strößenreuther*, Bicycle Referendum, Berlin

From school to cycling

Valerio Montieri – Progetto Bicittadini Milano 

The children bypass

Giancarlo Simoni – Slowtown Casalmaggiore  

Guerilla bike lanes

Sandro Calmanti – Salvaiciclisti Roma  

Biketivism experiences form South America

Melissa Gòmez – Foro Mundial de la bici  

Contagious beauty

Luca Simeone – Napoli Bike Festival

The story of a movement

Paolo Bellino – Bike manager Roma Capitale

Sala Salieri

h 16.15 – 17.15 Advocacy: a great chance for the bicycle industry

Any market economy is based on the meeting of a supply curve and a demand curve of a given product or service that determines the quantity and prices. The increase in demand for a given product or service leads to an increase in volumes and prices, and consequently the respective revenue for manufacturers. Bicycles, cycling accessories and tools are produced according to the same logics. The challenge for Italian companies operating in these sectors should therefore be to increase the demand curve for bicycles and accessories for cycling. In order to reach this goal it is necessary to modify consumer’s mobility habits.

In 2003 the United Kingdom has experienced a huge increase in bicycle sales by over 1,4 million units (+63%). After 2003 the bicycle sales in the United Kingdom never dropped below the 3.3 million units. In 2015 in Italy just 1.6 million bicycles have been sold. What happened in the UK that might be replicated in Italy and in other countries?

Plenary session


Paolo Pinzuti, Cycling Development Officer, Bikenomist Srl

Kevin Mayne, Director of Development, European Cyclists’ Federation

Dario Pegoretti, Bicycle framebuilder

Eduardo Roldan, Managing Director Shimano Italy Bicycle Components Srl

Niccolò PanozzoSmarter Cycling Project, Assistant European Cyclists’ Federatione

*waiting for confirmation

Discover Wednesday’s program “Cities for children”

Discover Thursday’s program “The Future City”